• Core Values




Humbleness

Tawadu, our name, is the Arabic word for humbleness, the opposite of arrogance, pride, and haughtiness. We are inspired by a narration attributed to the truthful, confirmed one, upon him be peace and blessings, it is said: Whoever is humble, God exalts him; whoever is haughty, God humiliates him. Thus, one’s true greatness is inversely proportional to behaving as if one were great, just as one’s true smallness is inversely proportional to behaving as if one were small. We are a small team of humble, caring, and down-to-earth people who share the believe that we were not created by God to realize how important we can grow into, but to see how we can influence and transform the lives of others.





Leadership

We aspire to create a legacy and shape the future of our country, and inspire our generation and those that will follow to learn more, do more, and achieve more, together. “A change is brought about because ordinary people do extraordinary things.”- Barack Obama





Focus

To ensure success we must work together, focus and unite our energy. We have to align across the organization and in all elements of the value chain. All parts of the organization must be focused and resourced consistently toward the strategic priorities of Tawadu, and to deliver on those few things we choose to do extremely well.





Commitment

We have made the commitment within ourselves to achieve superior quality and excellence each passing day in everything we do, and impact lives both within and outside the organization.





Professionalism

We are professionals in our discipline. We are continually learning, from others, from our past for a brighter future. We think ahead, strategically, and we have just the right people, who are capable and eager to act. We love to take on new challenges and look for creative means to tackle them.





Integrity

We speak and act with honesty and integrity and we do it with courage. Our integrity guide what we do and how we do it, every day.